This Skyy Vodka advertisement portrays social identity aspects of gender, sexuality and class. The setting of this advertisement is in an urban city, during late hours of the night since it is dark outside. We can assume that the gentleman and the woman are a couple considering they are by themselves in a building, high up from the ground. A romantic mood is set with the dimly lit room and city skyscrapers in the background. The main focus here however, is the alcohol, which is where the light is shining on most. On a small table near the couple, there is alcohol poured into a glass martini cup, standing beside a Skyy vodka bottle. The presentation of this glass cup and vodka resemble elegance. The glass cup is classy and sophisticated making the vodka look expensive and high class. However, if it were just any ordinary cup that the alcohol was in, the vodka would look cheap.
As gender now comes into play, the alluring woman in this scene is wearing a long, black, form fitting, off the shoulder dress that ends right below her knees with a pair of stilettos. There is a slit at her bottom left all the way up to the thigh, showing off her long suave leg, a sign of femininity. She is holding a glass, similar to the one shown on the table next to them and standing with her head tilted downwards, staring the man straight in the eyes in a seductive pose. The man is sitting down in an elegant dome shaped chair. Although his face is not showing, the audience assumes it is a male because of his clothing. He is dressed up in a suit, proposing a toast to the female. We can therefore deduce that this couple is celebrating a meaningful occasion with this Skyy Vodka, something you would not drink on an everyday basis, making this alcoholic beverage something to cherish.
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